About Us

Brand Story

🔥 Errakaaram — A Cult of Feeling, Flavor, and Philosophy.
Errakaaram is not just food — it's a feeling. A feeling that connects you to your roots, your culture, and the subtle emotions that often get lost in the hustle of modern life.

At Errakaaram, we believe that food should reflect tradition, purity, memory, and intention. That's why we treat our product not just as a condiment, but as a philosophy—a way of living. Our handcrafted blend of chillies, spices, jaggery, and groundnut oil delivers healing happiness in every spoonful.

We focus on building legacy through passion and transformation—one blend at a time.

Our Journey

About Dhivya

Dhivya's journey took her from a successful career as a Business Analyst to becoming a key force in the food space. Leveraging her analytical skills and inherent passion for authentic flavors, she has been instrumental in crafting Errakaaram's identity—merging insights with a deep cultural love for tradition.

About Balaji

Balaji's transition from a consulting background to the dynamic world of food has been marked by strategic innovation and operational expertise. He plays a crucial role in shaping Errakaaram's mission, harnessing his experience to merge business strategy with the art of culinary excellence.

Our Values

• Authenticity: We stay true to traditional recipes and methods
• Quality: Only the finest ingredients make it into our jars
• Transparency: We believe in honest labeling and clear communication
• Sustainability: We are committed to eco-friendly practices
• Innovation: We blend tradition with modern culinary needs

Our Mission

To bring authentic South Indian flavors to every home, preserving culinary traditions while making them accessible to modern lifestyles. We aim to build a brand that stands for quality, heritage, and the joy of good food.